DKE-Data takes the protection of your personal information very seriously, and strongly complies with all applicable laws and regulations related to data protection, in particular the General Data Protection Regulation (GDPR) the German Federal Data Protection Act (BDSG) and the German Telemedia Law (TMG).
In the following, we will provide you with information about how we collect your data when you use our website or contact us via email. Personal data are any data that can be attributed to you personally (e.g., name, address, email address).
Data Controller and Data Protection Officer
The Data Controller as defined by the GDPR is DKE-Data GmbH & Co. KG, Albert-Einstein-Str. 42, 49076 Osnabrück (firstname.lastname@example.org).
Our Data Protection Officer can be contacted via email@example.com or our postal address with "The Data Protection Officer" in the address line.
We implement technical and organisational measures to protect any of the personal data that we process against accidental or intentional manipulation, loss, or destruction, as well as against access by unauthorised persons.
In order to protect your data, even during transmission as part of your use of the website, we use encryption methods that correspond with the current state-of-the-art technology.
Collection and processing of personal data for informational purposes
When using our website solely for informational purposes, i.e. if you do not initiate contact or provide any other information beyond informational use of the website, we only collect – in addition to data from cookies (more information on this in the next section) – usage data that are automatically transmitted by your browser in order to allow you to visit the website.
In doing so, we collect and process the following data, which is a technical requirement for us to be able to display the website and ensure its stability and security:
• IP address;
• Date and time of the request;
• Time zone difference compared with Greenwich Mean Time (GMT);
• Content accessed (specific webpages);
• Access status/HTTP status code;
• Amount of data transferred;
• Website where the request originated;
• Operating system and its UI;
• Language and version of browser software.
The purposes outlined above also include our legitimate interest in processing data. The legal basis for this is the first sentence of Article 6(1)(f) GDPR. Any data collected in this context are deleted once the storage of such data is no longer required, or we will restrict how such data are processed if this is necessitated by legal requirements to retain the data.
In addition to the data outlined above, cookies will be stored on your computer, smartphone, or any other device used when visiting our website. Cookies are small text files stored in your device memory by the browser you use, which are used to transmit certain data to the party that placed the cookie (in this case, us).
The cookies we use cause no damage to your device and contain no viruses. They serve to make our website more effective, secure and user-friendly. Most of the cookies we use are so-called "session cookies". They are automatically deleted when you leave the website. Other cookies are stored on your end device until you delete them. These cookies allow us to recognise your browser the next time you visit our website.
You can adjust your browser settings to suit your wishes and, for instance, opt out of cookies being stored on your device. However, please note that in such cases, you may not have access to the full functionality of our website.
Integration of Google Maps
We use Google Maps on our website. This allows us to display interactive maps directly within our website, giving you convenient access to the map function.
When you visit our website, Google (Google LLC, Amphitheatre Parkway, Mountain View, CA 94043, USA) is informed that you have accessed the relevant subpage of our website. Additionally, the data outlined in the "Collection and processing of personal data for informational purposes" section of this document will also be transferred to Google. This occurs regardless of whether or not you are logged in using a Google user account. If you are logged in to a Google account, your data will be attributed directly to the account. If you do not wish such data to be attributed to your Google profile, you must log out of the Google account before accessing the relevant subpage. Google stores your data as part of a user profile and uses it for the purposes of advertising, market research, and/or needs-oriented design of their website. This evaluation is carried out (even for users not logged in) in particular for the provision of targeted advertising and to inform other social media users of your activities on our website. You have the right to object to such a user profile being created, and this objection must be communicated to Google.
Google may also transfer your data to the USA, where they are stored and processed. In order to guarantee a sufficient level of protection for personal data when being processed in the USA (see: "Transfer of data to third countries"), Google is certified under the EU-US Privacy Shield initiative (more information can be found here).
Integration of YouTube videos
On our website, we have integrated YouTube videos, which are stored on YouTube servers operated by the provider YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA (henceforth: "YouTube") and can be played directly from our website. They are all integrated with advanced data protection features. As such, YouTube receives no information about you as a user if you do not play the videos. If you play a video, some data are transferred, as outlined below. We have no influence over this data transfer.
When playing a video, Google and YouTube are informed that you have accessed the relevant subpage of our website. Additionally, the data outlined in the section "Collection and processing of personal data for informational purposes" of this document will also be transferred. This occurs regardless of whether or not you are logged in using a Google or YouTube user account. If you are logged in to a Google (Google LLC, Amphitheatre Parkway, Mountain View, CA 94043, USA) or YouTube account, these data are attributed to the account. If you do not wish such data to be attributed to your Google or YouTube profile, you must log out of the account before playing the videos. Google and YouTube store your data as part of a user profile and use these data for the purposes of advertising, market research, and/or needs-oriented design of their website. This evaluation is carried out (even for users not logged in) in particular for the provision of targeted advertising and to inform other YouTube users of your activities on our website. You have the right to object to such a user profile being created, and this objection must be communicated to Google or YouTube.
Google and YouTube may also transfer your data to the USA, where they are stored and processed. In order to guarantee a sufficient level of protection for personal data when being processed in the USA (see: "Transfer of data to third countries"), Google is certified under the EU-US Privacy Shield initiative (more information can be found here).
Use of Matomo
In detail, the following data is stored:
- A unique ID that is assigned to your device via cookie,
- Your IP address, shortened by at least one digit,
- approximate geographic location derived from the anonymised IP address,
- the browser you are using (user agent), from which your operating system can also be derived if necessary
- the main language configured in the browser,
- date and time of each access, as well as the URL and the title of the page accessed,
- files clicked on and downloaded,
- the duration of the page load,
- if applicable, the screen resolution used by you ,
- if applicable, the plug-ins used by your browser (e.g. Adobe Flash) .
- If applicable, the referrer, i.e. the website from which you reached our websites ,
- if applicable, outgoing links on which you click on our website. [1,2]
2] Insofar as the data arises in the specific case.
The legal basis for the use of Matomo is Art. 6 para. 1 sentence 1 lit. a DSGVO.
Your personal data processed within the framework of Matomo in connection with the use of our website will be anonymised immediately. Further information on Matomo can be found on the Matomo website, which can be accessed here.
Links to our social networking profiles
Please note that the relevant provider of the social network in question may also collect and process personal data when you visit our profile on such networks. More information on this can be found in the relevant provider's data protection regulations. For our Facebook profile, this information can be found here, for our Google+ profile, it can be found here, and for our Twitter profile, it can be found here.
Collection and processing of personal data when initiating contact – consent
If you share certain personal data (e.g. your name, telephone number, or email address) when using our contact form or when contacting us via email, we collect and process these data solely for the purposes of processing your request. When using our contact form, you may use certain non-mandatory fields to provide us with certain additional information so that we may process your request in a more targeted way. These fields are expressly marked as such. The legal basis for this is the first sentence of Article 6(1)(a) and (b)) and (1)(f) GDPR.
Once your request has been resolved, all of the data relating to the request will automatically be deleted.
Event registration – consent
You may provide consent to register for events held by our company. Each event is described in more detail in the relevant registration form on the website for each event.
For our event registration process, we use a so-called double opt-in process. This means that once you have registered, we send an email to the email address provided where we ask that you confirm that you wish to take part in the event in question. If you do not confirm your registration within a week, your data will be blocked and will be automatically deleted after a month. The purpose of this process is to provide evidence of your wish to register for the event and to prevent any potential misuse of your personal data.
The only mandatory field when registering for an event is the email address field. Provision of any additional non-mandatory information is voluntary and such information will be used to allow us to address you personally. Once you have confirmed your registration, we store your email address in order to send you any additional information required in relation to the event and for follow-up questions. The legal basis for this is the first sentence of Article 6(1)(a) GDPR.
The data you provide will be stored in order for you to be considered for the event in question and for any communication required. If you revoke your consent for this, any data collected in this context will be deleted within a week or we will restrict how such data are processed if this is necessitated by legal requirements to retain the data.
Newsletter subscription – consent, performance metrics, CleverReach
You may provide consent to subscribe to our company newsletter. Our newsletter contains information about our company, products and services, as well as interesting events and news from the agricultural and digitalisation sectors.
For our newsletter subscription process, we use a so-called double opt-in process. This means that once you have subscribed, we send an email to the email address provided where we ask that you confirm that you wish to receive our newsletter. If you do not confirm your subscription within a week, your data will be blocked and will be automatically deleted after a month. When confirming your subscription, our mailing service provider will record data relating to the confirmation and the time that you subscribed and confirmed your subscription, as well as any changes made. The purpose of this process is to provide evidence of your wish to subscribe to the newsletter and to prevent any potential misuse of your personal data.
The only mandatory field when subscribing to the newsletter is the email address field. Provision of any additional non-mandatory information is voluntary and such information will be used to allow us to address you personally. Once you have confirmed your subscription, we store your data for the purposes of distributing the newsletter and the related performance metrics. The legal basis for this is the first sentence of Article 6(1)(a) GDPR.
The data you provide will be stored in order to allow us to communicate with you. If you unsubscribe from the newsletter, i.e. you revoke your consent to this, any data collected in this context will be deleted within a week or we will restrict how such data are processed if this is necessitated by legal requirements to retain the data.
• CleverReach – for the newsletter distribution, we use the "CleverReach" mailing service offered by CleverReach GmbH & Co. KG, Mühlenstraße 43, 26180 Rastede. This service is used to organise and analyse the newsletter distribution. The data you enter in relation to the newsletter (e.g. email address) are stored on CleverReach servers in Germany or Ireland. The service provider will not use your personal data for their own purposes.
• Performance metrics – our newsletters contain a tiny image file (a so-called "web beacon"), which automatically loads from our mailing service provider's server when the newsletter is opened. In the process, some technical data are collected (e.g. the browser and system used, your IP address and the time that the file is retrieved), which are used to optimise the newsletter distribution. Information on which links in the newsletters have been clicked is also collected for this purpose. The data collected can be attributed to individual recipients and allow us to identify the preferences and habits of the recipients of our newsletter, and to adjust the content of the newsletter to reflect this, or to customise the newsletter to suit individual recipients' interests. The legal basis for this is the first sentence of Article 6(1)(a) GDPR.
Data recipients and transfer to third countries
According to the GDPR, you have various rights, largely based on Articles 15 to 18 and 21 of the GDPR:
• Right to access – in line with Article 15 GDPR, you have the right to access the personal data we process. In your access request, you must precisely explain your requirements in order to facilitate the compilation of the data required. Please note that in certain circumstances, your right to access may be limited in line with applicable legal provisions (especially § 34 BDSG).
• Right to rectification – according to Article 16 GDPR, you can demand for any personal data to be rectified if such data are not (or no longer) accurate. If your data are incomplete, you have the right to have your personal data completed, in line with Article 16 GDPR.
• Right to erasure – under the conditions of Article 17 GDPR, you have the right to obtain the erasure of your personal data. However, your right to erasure is dependent on other factors, including whether the data in question are still required by us in order to fulfil our legal obligations.
• Right to restriction of processing – as part of the provisions of Article 18 GDPR, you have the right to restrict how data relating to yourself are processed.
• Right to object – according to Article 21 GDPR, you have the right to object to the processing of your personal data at any time for reasons relating to your specific situation. However, we are not always able to accommodate this, for instance if legal provisions are in place that obligate us to process your data.
• Right to data portability – according to Article 20 GDPR, you have the right to request the personal data you have provided to us in a structured, commonly used and machine-readable format, and you have the right to pass these data on to another data controller without hindrance from us, as long as the processing is based on your consent or on a contract between us and yourself and the processing is done using an automated process. You also have the right to request that the data is transferred from us directly to another data controller, as long as this is technically feasible.
• Revoking consent – if you have provided consent for your data to be used, you can revoke this consent at any time with future effect.
If you wish to make use of the rights described here, or if you have any questions about data security, please contact our Data Protection Officer using the contact information provided above. If you have provided consent to receive communications from us, you can revoke this consent very easily by clicking on the link provided in the relevant message.
In any case, you have the right to file a complaint with the responsible supervisory body. A list of supervisory bodies (for the private sector) with addresses can be found here.
Participation in the drawing organised by DKE-Data GmbH & Co. KG (hereinafter referred to as DKE), Albert-Einstein-Str. 42, 49076 Osnabrück, is governed by the following provisions:
§ 1 Eligibility
All natural persons over the age of 18 residing in the European Union are eligible to participate.
Employees of DKE, their relatives and employees of affiliated companies, their relatives and other persons involved in the conception and implementation of this competition are excluded from participation and are not entitled to win. Participation is not dependent on the purchase of goods.
§ 2 Execution
The drawing will be held from 15 June 2021 to 31 July 2021. Registrations for the DKE newsletter made and confirmed during the specified period via the separate registration page set up for this purpose will be taken into account. Each participant may only register once. Multiple registrations will not be considered.
The winner will be selected at random by drawing lots.
Any liability of DKE for the existence of the technical requirements for timely participation in the competition is excluded. The legal process is excluded.
§ 3 Notification of winning
The winner will be notified by e-mail to the address given during registration. The prize will be handled by the respective sponsor, AMAZONEN-WERKE H. DREYER SE & Co. KG, Kleffmann Digital RS GmbH and BASF Digital Farming GmbH.
In the event of undeliverable notification of the prize, DKE is not obliged to make further enquiries. If the winner cannot be reached at the e-mail address provided by him/her, the claim to the prize shall lapse without compensation.
§ 4 Exclusion of participants
DKE reserves the right to exclude participants who violate these conditions of participation, who provide false or incomplete information or who are suspected of manipulation from participation in the competition.
§ 5 Prize
The prize is provided by the respective sponsor, AMAZONEN-WERKE H. DREYER SE & Co. KG, Kleffmann Digital RS GmbH and BASF Digital Farming GmbH.
Two prizes will be drawn.
The package of the German lanuage giveaway includes an AmaTron Connect Package as well as a one-year subscription for 50ha for the product MyDataPlant.
The package of the English language giveway includes an AmaTron Connect Package as well as a premium license for the product xarvio FIELD MANAGER.
The technical requirements for using the prizes are not part of the prize and the winner is responsible for providing them.
The winner has no right to change or supplement the respective prize. Any consequential costs incurred as a result of the prize shall be borne by the winner.
§ 6 Data protection
The personal data that you provide to us as part of your participation in the competition will only be processed and stored to the extent that this is necessary for the processing and implementation of the competition. The legal basis for this is Art. 6 para. 1 p. 1 lit. a DSGVO.
Pursuant to Art. 7 (3) DSGVO, you may revoke any consent given to us at any time with effect for the future.
In accordance with Art. 15 DSGVO, you also have the right to request information about the personal data we process. According to Art. 16 DSGVO, you have the right to correct incorrect or complete incomplete data. Pursuant to Art. 17 DSGVO, you may request the deletion of your data on the basis of the grounds stated therein. If deletion is not possible, a restriction of the processing of your personal data must take place in accordance with Art. 18 DSGVO. According to Art. 20 DSGVO, you have the right to receive your data in a structured, commonly used and machine-readable format and to transfer it to another controller. Art. 77 DSGVO also gives you a general right to complain to the competent supervisory authority.
In accordance with Art. 21 DSGVO, you may also object at any time to the processing of data collected on the basis of a legitimate interest, provided that there is a reason for doing so named in Art. 21 DSGVO.
The data will be forwarded to our partner for the purpose of processing the prize. In particular, the data, such as your e-mail address, will be forwarded to the respective sponsor for the purpose of prize processing.
§ 7 Modification/termination of the competition
DKE reserves the right to change the competition and/or the conditions relating to it for good cause or to terminate the competition for good cause. Good cause shall be deemed to exist in particular if unforeseeable circumstances have occurred which significantly impair the planned sequence of the prize draw, e.g. technical difficulties or attempts at manipulation.
§ 8 Final clauses
Should any clause of these conditions of participation be invalid, the corresponding legal provision shall apply. The validity of the remaining clauses shall remain unaffected.