As a neutral player, the new data exchange platform solves a fundamental problem in the digitization of agriculture: It allows farmers and contractors to exchange data between machinery and agricultural software applications from a wide range of manufacturers. Until now this possibility had eluded those farms with mixed fleets of agricultural machinery.
The new agrirouter simplifies data exchange and operational procedures, thus reducing administrative expenses and improving economic efficiency. This provides the farmer with more time to do other things. The whole system is controlled via the Internet. The user sets up his own personal agrirouter and sets rules to determine who can exchange how much data and with whom. The agrirouter user is always able to specify what happens with his data. This approach completely convinced the DLG jury.
The open approach also allows other market players (e.g. producers of farming resources, agricultural trade, etc.) to make their digital products available in the marketplace.